Velune✳
A moment for you. Every day.
Soft expression.
Clear identity.
An editorial skincare world exploring quiet rituals, expressive portraits and considered product presentation.
The supplied Velune work explores how skincare can feel personal across packaging, posters and campaign imagery. Product-led blue compositions sit alongside warmer botanical explorations, showing the range of the visual direction.
- Skincare identity explorations
- Product and packaging visuals
- Poster applications
- Editorial and botanical campaign studies
One identity.
Many expressions.
Restrained serif lettering provides a recurring signature. Generous space, close-up imagery and subtle product colours keep the compositions focused. The artwork uses the name Velune, which is retained throughout this project.
A product family expressed through soft blue packaging and restrained typography.
A poster application explores the relationship between product, portrait and headline.
An editorial portrait composition gives the identity a more personal register.
A botanical direction shifts the mood through warmth, texture and close detail.
A collected brand exploration brings packaging, imagery and digital applications together.
Supplied identity explorations and visual mockups. Different directions are shown as part of the creative work. No skincare efficacy or commercial outcomes are claimed. Swatches are descriptive.
Let’s explore a direction for your brand ↗Zing ↗
Identity · Product visuals · Campaign creative
